Filling the gaps when making a transition from E-Commerce to M-Commerce

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Mobile phone purchasing goes back in history in 1997 wherein very first couple of mobile phone vending machines of Coca Cola were installed right at Finland based in Helsinki area. These machines were capable of payments through text messages. Through these years mobile has penetrated deep into everybody’s minds as well as lives, affecting consumer psyche greatly. Mobile is considered no more a luxury by masses, as it has become a necessity for millennial. With consistent growth of ecommerce over the years, mcommerce has gained prominence more than ever. Especially, days like Cyber Monday and Black Friday are majorly responsible for blasting off ecommerce sales. These, and similar other days during the year, accounts for mcommerce sales anticipated to reach $100 billion sales by the end of this year. In fact, it would be foolish on your part not to leverage upon the booming mcommerce opportunity in future.

When making a shift from ecommerce to mcommerce, there are few things to be kept in mind, making it easier for you to make a shift.

Content has to be the central most factor

Social commerce is another concept that has gained tremendous momentum these days. Almost 2 billion users are engaged on a variety of social media platforms like Facebook, Twitter, Linkedin, Instagram, and more on a daily basis. People like to chat and socialize on social networking sites, engaging people from all age groups. That is the reason why brands prepare customized content to be posted on these sites, attracting millions of them. Hence, people get involved into conversations, contests, takeaways, and more in turn to get one step closer with the brands, making story telling idea worth a fortune. However, that is just not enough since the content has to be consistently delivered, making a long lasting impression. Whether text, image, or a video, users should feel the content as if accessing something in real time, making it effective enough to connect with the brand as well as related events, products, or services.

Seamless in-store experience as well as rapid checkout

As per a study 27% US shoppers abandon the cart in between leaving the order for the time being, majorly due to a complicated checkout process, which they feel is just too long. So, it is quite evident that with a faster checkout in place, people would be more willing to shop till the end without abandoning the cart in between. In-store checkout has a tendency to build tremendous frustration levels. This is very similar to a physical shopping store or mall, wherein people have to wait in long queues for their billing number to come.

Another study reveals that people tend to leave their lines right after waiting for 2-3 minutes. This is the case even with a lengthy checkout process online. Hence, both online payments and mobile payments should be accommodated, and that too in a rapid manner, bringing innovation to as much extent possible. Having said that, get inspired from PayPal, Apple Pay, and few others for the same. Even brands like Starbucks and are picking up the right speed by allowing for a seamless integration of multiple online payments channels making checkout much faster than it is meant to be.

It is all about deploying an omnichannel presence

Today’s generation wants to have an app like Uber, wherein you can possible serve your purpose on mobile itself. Convenient transactions that are fast and seamless is what everybody looks out for in today’s contemporary fast paced tech world. Since your audience is all present on their Smartphones the entire day, you can possible have every single offering brought on the mobile device. In such a scenario, delivering unique experience becomes mandatory, since you have so many competitors offering on similar lines. Mobile phone is the most accessible technology today, with conversions happening at a much faster pace as compared to mobile sites or even standard websites. Since the inception of mobile apps, new realms have opened to display your products or services effectively. Geofencing was a fine concept launched by Uber, and that is what brands are looking out for boosting up revenue and conversions.

Geofencing is a technology wherein when users arrive at a particular location, Uber informs them regarding the nearby drivers, as soon as the users cross a certain geographical virtual fence. This enable an automatic connection between users and drivers, without any manual intervention of looking out for available customers or drivers nearby, and then go through the entire cab booking process. Same concept is slowly and gradually getting a wide recognition among brands, leading them to own the concept as well. Geofencing is a phenomenal way to help brands overpower users with an exceptions mobile app experience. Because of real time data available for locations, it becomes highly easier to connect drivers with the customers, making the transactions superfast, ultimately increasing the overall revenue. Even push notifications have a key role to play here in notifying both buying and selling parties for the current availability.

Product awareness offered at bullet speed

Terms like “this moment” or “right now” have created great emergencies in the past, with already tried and tested experiments on websites. Time urgency is a critical thing making users think twice on their buying decisions. A 3-second waiting role is no more applicable now. It is all about now or never. If the website is taking hell of a time to load, no one is actually going to show further interest in checking down the products or services. Do ensure that your mobile app or site maintains the same consistency as your original website. Any changes in design or content such as product prices, promotional coupons, shipping costs, and more, can create a lot of indifferences. Also products awareness moves at a rapid fire speed with an app considering the example of Amazon Fire Phone capable of recognizing barcode, text, or images of more than 100 million items by means of scanning through one click shopping.

Concluding Thoughts

Ecommerce have certainly come a long way over past few decades. It is time now to have ecommerce performing on mobile through mcommerce. Are you ready for this wonderful Smartphone Ecommerce combo?

Author: Web Fusion
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