Ways to Improve Your SEO

Author: Web Fusion

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but Don’t know how to improve the SEO for your site here are the ways that will help you to archive your goal.

Get More Organic Traffic With “Snippet Bait”

There is a new strategy called “Snippet Bait”.
Here’s how it works: First, you have to find a keyword that you already rank for.According to Ahrefs, 99.58% of Featured Snippets come from the first page results. According to that if you’re on the 2nd page, you have pretty much zero chance of getting in a Featured Snippet.

And identify what TYPE of Featured Snippet you’re looking at:

  • Definition Snippet (“how to boil eggs”)
  • List Snippet (“top 10 tools to boil eggs”)
  • Table Snippet (“Egg Boil tool prices in USA”)

Finally, add a snippet of content to your page that’s designed to fit inside that Featured Snippet box.

(This is the “Snippet Bait”)

Improve Dwell Time

Dwell time is the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page, but before clicking back to the search engine results pages(SERP) results. Dwell Time is important fector in google result. Afer All, if someone quickly bounces from your page, it sends a clear message to Google: people hate that page. And Google quickly downrank that page:

How do you prevent people from bouncing?

For example you can the Embed videos on your page or make your page and website more creative and attractive.

Let me share you the fact data. As per one study the pages with video had an better bounce rate than pages without a video.

Find Low-Competition Keywords With “Ghost Posts”

Here’s the truth: Most “Keyword Competition” scores are WAY off. That’s because most of them focus 100% on one metric: backlinks. Back Link is important factor for SEO.

But backlinks are only one piece of the puzzle. First page rankings are also based on:

  • Organic click-through-rate
  • Search Intent
  • Page speed
  • Mobile-friendliness
  • Lots more

So try to find the keywords that are Less Popular rather than going with the most popular keywords. It will make sure you will get the best SEO Result.

Use Sitelinks to Boost Your Organic CTR

You probably already have sitelinks underneath your result when you search for your brand in Google. And these sitelinks can make a BIG dent in your click-through-rate.

As things stand right now:

  • Sitelinks are automated
  • Sitelinks are created through website best practices
  • Google doesn’t tell you how to create Sitelinks or control their appearance directly

Unfortunately, there are no fixed steps that you can follow to get Sitelinks on your website, but you can follow a process to increase your chances of getting Sitelinks.
Here are some ways to improve the sitelink

  1. Try to get the Unique name for your website. Example if you will select the common name or select the name that is already a big brand ie Google, Microsoft, Apple then it is really less chance to improve you Digital visiblity.
  2. Add structured data to your Website This is commonly known as rich snippets or schema. IN this technique, you can add some code that tells Google which menu to consider for Sitelinks. You can also specifify your about page, contact page, enable breadcrumbs and a Sitelinks search box. You can use the plugins for that if your website technology have any plugin related this.
  3. Add a sitemap.xml file to your Google Search Console account This will help google to crawl your site batter.

Want More Links? Be The Source

Referring domains are domains (i.e., websites) that are directing visitors to your website.Ie your blog posted on other website as a guest blog.

Grab More SERP Real Estate With YouTube Videos

Found an AWESOME keyword that converts well for you? Get bonus traffic from that term with a YouTube video.

Rank for “Topic + Statistics” Keywords

This is the dirty little secret that lots of sites use to get LOTS of backlinks on autopilot.First, identified a topic that bloggers and journalists tend to write about.
Then, Created a page that curated stats from different sources.Finally, Optimized that page around the keyword.

Optimize Old Content For User Intent

Once you post a new content and get the good user based. After some time you see the visible down in your user based. TRIN TRIN…. This is the time you need to plan for recreate the content.

Content Partnerships

When YouTubers makes a video with other Youtuber they are making the content partnership. It will give your content twice visibility. They will share the content in social media, website. This will create lots of backlinks as well.

Great! you can implement 2 technique in one Shot.

Repurpose Content Into Different Formats

Some time we already have the material that is loved by your client or Visitors. Rather than starting from a scratch Use it as a based content. It will save your time spending in writing from a scratch moreover it will gain you the good Audience.

SO this is some ways I think people can use to boost up their SEO. Implement that and let me know if that will be helpful to your company or not.

If you need any help regarding this you can contact me. Please visit our contact Info to get more help. We will not charge you for suggestion 😉

References:
1. https://ahrefs.com/blog/featured-snippets-study/
2. https://monitorbacklinks.com/blog/seo/referring-domains

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